Want To Know How Your Website Can Be Discovered Online?
Excellent question. There are many things one can do to help ensure a successful website. But first, how do you gauge the success of a website? For our purpose, we are going to define a successful website as a website that brings in potential clients. In another article, we’ll address what an idea visitor experience is and how to categorize a successful website that way. But for now – how to help people find your website online.
Fresh and Relative Content
One of the most important tools is not only to create relative content to target your audience, but to continually update this content. The easiest way that business owners have found to do this is to create an online blog. It’s easy to post a few pictures, have a staff member write a couple paragraphs about something new, or hire a ghostwriter from Skillful Antics for a very low fee. It’s important to make your articles around 300-500 words, rich in content, and full of SEO best practices. Allow Skillful Antics to help with this.
Links From Other Websites
This may take some time, but a great way to start having your website index in search engines is to submit your website to online directories, search engines, social media sites, etc. Once the website submission has began, start engaging your audience on the big four social networking sites (Facebook, Twitter, LinkedIn, Google+). If you don’t have these sites or would like Skillful Antics to work through your directory listings, ask us about our affordable maintenance plans.
SEO & PPC
In an upcoming article we’ll discuss more about SEO (Search Engine Optimization) and PPC (Pay Per Click) and why it is important; but for now – great tools to help visitors find your website would be to optimize your site with keyword-rich links, meta tags, descriptions, etc. Skillful Antics offers SEO packages for your site, as well as PPC management (Online advertising with Google). Check back in a bit for more about SEO & PPC.
What To Do Next?
If you have a website and you want that website to be found online, Fresh and Relative Content, Links from Other Websites, and SEO & PPC are a few, great ways to begin. Best of luck with your business endeavors, and remember – Skillful Antics is here to help, even if it’s just to offer friendly, FREE advice.